26 PROFILE August 2022 | HOTELMANAGEMENT.NET You thought you knew us elebrating 75 years of hospitality, Best Western® Hotels & Resorts is an award-winning hospitality leader that has been transformed in recent years, undergoing a complete brand refresh and investing over $2 billion in property enhancements. Through acquisition, Best Western Hotels & Resorts, along with two other hotel companies -WorldHotels™ Collection and SureStay Hotel Group® -now operate as the global hospitality leader, BWH Hotel Group®. Altogether, the network boasts approximately 4,500 hotels in over 100 countries and territories worldwide and offers 18 brands across every chain scale segment, from economy to luxury, meeting the needs of developers and guests in every market. Among this 18-brand portfolio is the exciting Aiden®, a charming and exciting upper-midscale boutique brand capturing the interest of developers who are looking to reposition an existing asset, while keeping costs low and reinventing the guest experience. Owners choose their favorite designer and embark on a journey of creating a unique identity that differentiates their hotel and delivers the local flair today’s travelers are seeking. There are currently 38 spectacular locations open and under development globally – including properties in Berkley, California; Austin, Texas; Scottsdale, Arizona; Seoul, South Korea; and Sydney, Australia – and the brand continues to grow at a rapid pace. As soft brands continue to trend upward due to their flexible development guidelines and reduced costs, BWH Hotel Group also offers multiple options in this category ranging from economy to luxury. Among these soft brands are BW Premier Collection® and BW Signature Collection®. BW Premier Collection is a carefully curated collection of upscale hotels, perfect for destination markets and independent hoteliers looking to retain their local identity. BW Signature Collection offers a soft brand option for hotel owners in the upper midscale space, providing flexibility and freedom from brand requirements. Each soft brand property is given unparalleled systems and support including access to BWH Hotel Group’s award-winning websites, global partnerships and sales team, and state-of-the-art revenue management system. For more information, visit bestwesterndevelopers. com. C BEST WESTERN HOTELS & RESORTS 6201 N. 24th Pkwy Phoenix, AZ 85016 Tel: (602) 957-4200 www.bestwestern.com ADVERTISEMENT
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